Iad Moving to Latin America

iAd is a division of Apple that specialized in marketing other companies and products on Apple devices. In other words, if someone wants to send an advertisement directly to an iPhone, they would do it through iAd. The sub-company has not seen much success in the U.S., but is now expanding its operations into Latin America. This spread of business shows the interconnectedness of U.S. corporations to Latin America on two levels. First, Apple obviously thinks there is a profit to be had in the lands of our southern neighbors. Secondly they are doing it through a proxy company called Internet Media Services (IMS). This is a Florida based company whose sole goal is to help business expand into Latin America. The very existence of IMS shows just how important these markets have become to U.S. businesses.

Posted by Phillip Wrench



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s