It’s About Who You Know

In a country where knowing people to get places is important, it would be hard to accept that in countries. But, in Latin America there has been much business start up in countries like Brazil and with that occurring having a personal relationship is important. Thinking of just business is not the Latin American way. An issue is that even with all of these new startups, media coverage is not like the US. So, there are different methods for start up as the writer shows. Yet, one should be hopeful as they consider spending times in Latin America as there are programs in place to grow media coverage.
Read more:
http://thenextweb.com/la/2015/02/08/pr-global-economy-media-different-latin-america-vs-us/

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