A prodiversity advertisement withdrawn at the request of the Brazilian president

An advertisement highlighting the racial and sexual diversity of Brazil has ceased to be broadcast by the public bank Banco do Brasil at the request of far-right president Jair Bolsonaro, confirmed Friday the bank, which dismissed his director of marketing.

On the advertisement, we can see young people – black and white – some of them tattooed and with discolored hair, take “selfies” with their cell phone, under a background of catchy music, with an off-screen voice explaining how to open a account through an online application.

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